tag:blogger.com,1999:blog-5819898692345221601.post7984658102796611711..comments2023-10-04T13:05:38.186+01:00Comments on Nick Lansley's Technology for Tesco.com Blog: Tesco's first QR-code enabled print advertNick Lansleyhttp://www.blogger.com/profile/00087509895945257528noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-5819898692345221601.post-74001531617853905352011-02-25T13:37:42.746+00:002011-02-25T13:37:42.746+00:00Hi Nick,
How successful was the campaign? In per...Hi Nick, <br /><br />How successful was the campaign? In percentage terms can the campaign be attributed by increasing pre-order by a specific percentage?<br /><br />I look forward to hearing from you.<br /><br />Thanks,<br /><br />OllieUnknownhttps://www.blogger.com/profile/00220864326250328621noreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-18146482832294334762010-11-20T15:38:25.119+00:002010-11-20T15:38:25.119+00:00Why not grow your own URL shortener? I'd sugge...Why not <a href="http://james.cridland.net/code/shortlinks.html" rel="nofollow">grow your own URL shortener</a>? I'd suggest tes.co, but it seems someone's nabbed it already.martinhttps://www.blogger.com/profile/17383993686053030023noreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-71282834372684684102010-11-06T16:12:47.382+00:002010-11-06T16:12:47.382+00:00Great idea to engage the reader but why no android...Great idea to engage the reader but why no android enabled QR code.Karthichttps://www.blogger.com/profile/13396014692422635586noreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-37310812167417319802010-11-04T11:01:40.212+00:002010-11-04T11:01:40.212+00:00Would it also be worth linking to your new mobile ...Would it also be worth linking to your new mobile site?<br />The direct URL is <a href="http://m.tesco.com/mt/direct.tesco.com/q/R.209-9624.aspx" rel="nofollow">http://m.tesco.com/mt/direct.tesco.com/q/R.209-9624.aspx</a> - but you could either bit.ly that or create your own URL shortner - m.tesco.com/COD360 or similar.Terence Edenhttps://www.blogger.com/profile/10270360564522859892noreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-48878474535695712582010-11-04T09:55:08.188+00:002010-11-04T09:55:08.188+00:00Nick,
I just posted this on Terence's site, b...Nick,<br /><br />I just posted this on Terence's site, but thought it might be of use here.<br /><br />According to Mike, that isn't the final press poster, he said it had been changed to "use your smartphone..."<br /><br />---------------------------<br /><br />Also Nick, I think you of all people should know that the QR reader shouldn't have to be dependant on handset, all QR code scanners will read the code the same way.Doughttp://dougaitken.co.uknoreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-12074319572283421462010-11-02T07:39:43.484+00:002010-11-02T07:39:43.484+00:00James, I'm sure that one of the rules of irony...James, I'm sure that one of the rules of irony is that one should not admit to it.<br /><br />So instead I will tell you that I have already pointed out to Marketing that one of them should get an Android phone. I might let them borrow my Nexus One as soon as our first app launches!Nick Lansleyhttps://www.blogger.com/profile/00087509895945257528noreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-66156845182194737292010-11-01T23:38:57.023+00:002010-11-01T23:38:57.023+00:00"First of all Marketing only have iPhones and..."First of all Marketing only have iPhones and Blackberrys. no other phones have barcode scanning capability.....!"<br /><br />I'm presuming you're being ironic here. Aren't you? Please don't tell me you're being serious...<br /><br />James (who scanned it on his Android, and yes, it worked)Anonymoushttps://www.blogger.com/profile/14215937048572588425noreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-19381169054631941202010-11-01T20:48:34.895+00:002010-11-01T20:48:34.895+00:00Hi Nick,
Thanks for the answers. Android obvious...Hi Nick,<br /><br />Thanks for the answers. Android obviously does have barcode scanning capability, perhaps you could let marketing know about this :)<br /><br />It does indeed make the QR code less complex, but one of the benefits of technology is that it makes the complex more simple. My (android) phone has no trouble decrypting your contact details from that massive block of pixels on the right of the page. Any phone that can't manage to decode a simple URL has no business pretending it can read barcodes in the first place.<br /><br />G.Garethnoreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-30864533481433830102010-11-01T19:56:59.876+00:002010-11-01T19:56:59.876+00:00Hi Gareth
First of all Marketing only have iPhone...Hi Gareth<br /><br />First of all Marketing only have iPhones and Blackberrys. no other phones have barcode scanning capability.....!<br /><br />The reason for bit.ly was to keep the complexity of the QR-code down. The more characters you store in a QR code, the more complex is the pattern of squares and this is (possibly) more challenging to read by phone scanners.Nick Lansleyhttps://www.blogger.com/profile/00087509895945257528noreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-67864928867824894962010-11-01T13:28:58.569+00:002010-11-01T13:28:58.569+00:00"Use your iPhone or Blackberry...", so I..."Use your iPhone or Blackberry...", so I assume that the anti-android bias infects the marketing department as well then?<br /><br />It would probably be better if you linked to a page designed for mobile devices rather than a desktop page. <br /><br />What is the point of going through bit.ly? You could have just generated a QR code for the full tesco URL (which frankly I would trust a lot more than a link through to a link shortening service which could go anywhere!)<br /><br />That said, keep doing this. I'd use the code if I was interested in the product :)Garethnoreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-41677337706269340802010-10-28T13:01:24.114+01:002010-10-28T13:01:24.114+01:00Works perfectly with Google Goggles on Android, it...Works perfectly with Google Goggles on Android, it determined the link within a second. Quite suprised there was no mention of Goggles or Android in the ad though.Richard Leggetthttps://www.blogger.com/profile/07010629622469011103noreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-4788658658300325382010-10-27T17:23:43.272+01:002010-10-27T17:23:43.272+01:00Grumble, grumble - any idea when the Android app w...Grumble, grumble - any idea when the Android app will appear?<br /><br />Used to use it such a lot when I had an iPhone and would like it for the Android. Pretty please?!Paulinehttp://www.twitter.com/virtualewitnoreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-23448773161363223992010-10-27T15:36:09.240+01:002010-10-27T15:36:09.240+01:00I get that scanning the QR code might be quicker t...I get that scanning the QR code might be quicker than typing in the url (though in my experience probably not), but why not print the url alongside the QR code thus reducing the barrier to people without a scanning app installed or even the hardware needed to run the app.<br /><br />The real power of QR codes will be if they can be made to do more than just link to a url but actually perform what would usually be a multistep operation in one step e.g. add to basket.Unknownhttps://www.blogger.com/profile/02553871394355845709noreply@blogger.comtag:blogger.com,1999:blog-5819898692345221601.post-64734910545414363612010-10-27T14:26:46.608+01:002010-10-27T14:26:46.608+01:00Looks really good. Glad to see a mainstream brand ...Looks really good. Glad to see a mainstream brand like Tesco using QR Codes.<br /><br />One thing - would it be possible to point to a mobile version of the site? The page that's linked to is a bit heavy - especially if you're only getting 2.5G speeds.<br /><br />It might also be worthwhile customising the bit.ly URL to be a bit more meaningful. For example, I've just created <a href="http://bit.ly/TescoCOD" rel="nofollow">http://bit.ly/TescoCOD</a> which links to the same page but looks a bit nicer when scanned in.<br /><br />I look forward to seeing more QR codes from Tesco - especially now <a href="http://shkspr.mobi/blog/index.php/2010/10/qr-codes-going-mainstream-asda-and-martina-cole/" rel="nofollow">some of your rivals are using them</a>.<br /><br />Keep up the good work,<br /><br />TerenceTerence Edenhttps://www.blogger.com/profile/10270360564522859892noreply@blogger.com