Sunday, 16 May 2010

UPDATED: Tesco Clubcard app for Blackberry launches / download stats

The Tesco Clubcard application, first launched on iPhone, has just become available to owners of RIM Blackberry smart phones.

The application can be viewed by following the link below or you can install it by following the same link on your device (you will need to install App World first if you haven’t already).

Ben Martin, the developer behind the app, reports that so far the application has been downloaded 20,649 times when he looked this morning (Monday 17 May). This morning we notice that it has just been added to the App World Carousel (see the image below - click to enlarge) which we think will significantly enhance downloads.  The carousel is the first screen that consumers see when they launch App World on their device and is a short list of popular applications selected by RIM.

We also have access to data that detail what device or cellular provider the application has been installed on.  Ben reports that currently the most popular device is the BlackBerry 9700 - 40% of downloads of the app have been to this model -  and the most popular cellular provider is Orange over which 39% of downloads have been conducted.


  1. Great news! Will give it a shot! Always leaving my card at home!

  2. thats great but what about the rest of us that have smartphones that aren't iphones or blackberries

  3. club card app for windows phone 7 please!!!!

  4. Make it available on a torch


As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.

Ok, rules done - now it's your go: