Thursday, 6 October 2011

Thank you, Steve Jobs, for inspiring me so much.

I join many of my colleagues in being saddened to hear the news of the death of Steve Jobs last night.

Apple, through Jobs' leadership, used disruptive innovation to smash through the complexity of using mobile devices by making the utterly simple to use. For the first time, anyone - young or old - techno-savvy or techno-phobic - could pick up an iPhone and iPad and immediately 'get' how to use it. The massive complexity of the underlying technology was hidden under the covers of a simple and intuitive user interface.

The iPhone certainly inspired me to 'see' technology from a non-technologists perspective. The first Tesco-branded iPhone app, Tesco Finder, came from the R&D team as we worked through the (then) unknown process of programming for iPhone and getting it through into Apple's App Store. The app was an instant hit because, we found, many customers could use the simplicity of their iPhone to locate their nearest Tesco - then products in that Tesco branch - using the simplest of taps and swipes of the finger. We could do it because the tools to allow the simplicity of that user-interface were, for the first time, at our command.

Now we have the situation where many senior managers and directors in Tesco are using an iPad to do their job. Indeed a few have shunned their laptop in preference for using their iPad!

Tesco 'gets' mobile; we are so enthusiastic as a company about the future of this technology on behalf of customers, and the work of Steve Jobs and Apple has had a profoundly positive contribution to that enthusiasm.

Thank you, Steve, for being one of the greatest innovators and inspiring me so much.

A simple home page honours Steve Jobs today.

1 comment:

  1. T4T RSS feed request to Before It's News

    Hi Nick Lansley,

    My name is Ben Chasteen and I'm the Science/Technology editor at Before It's News Our site is a People Powered news platform with over 4,000,000 visits a month and growing fast. We like to think of our selves as the "You Tube" of news.

    We would be honored if we could republish your blog RSS feed in our Science/Technology category. Our readers need to read what your Techfortesco blog has to say.

    Syndicating to Before It's News is a terrific way spread the word and grow your audience. Many other organizations are using Before It's News to do just that. I just need you to reply with your permission to do so. Please include the full name and email of the person who will be attached to the account, and let me know the name you want on the account (most people have their name or their blog name).

    You can also have any text and/or links you wish appended to the end or prepended to the beginning of each of your posts on Before It's News. Just email me the text and links that you want at the beginning and/or ending of each post. If you know html you can send me that. If not, just send me the text and a link to your site. It should be around 200 characters or less (not including links).

    Thank you,

    Ben Chasteen
    Science/ Technology Editor
    Before It's News
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As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.

Ok, rules done - now it's your go: