Thursday, 3 June 2010

Tesco home shopping on an iPad?

Today we met with the designers who are building our grocery mobile apps so we could review progress and think about what we wanted to do over the coming year.

They brought two iPads with them.
On one iPad they had a mock-up of Tesco grocery shopping on it.
On the other they had their presentation.

Don't take anything away from the design on the iPad above - it was just to prove the point. An iPad grocery home shopping design surely deserves an sumptuous interface - a beautifully imagined virtual store with shelves on which the products sit:
The wine aisle could consist of wooden shelves with occasional bottle-boxes and the sense of a cellar back wall.
The bread aisle could have the bread products on flour-dusty shelves with the sense of sails passing a window in the background as the brain perceives the inside of an olde windmill. I'm even hearing Windy Miller's Windmill sound effect... (link goes to "Oatso Simple" ad with Windy Miller and the sound of hiswindmill in the background).

See what I mean? That's what an iPad does to the imagination. If I can be turned from mildly sceptical to moderately enthusiastic in the time period of a single meeting, imagine what we could do with the Leadership team's enthusiasm levels.

So now I think I better spend R&D budget on an iPad after all.

It a was good meeting.


  1. you have crumbled and it only took one meeting!!

  2. Lol, I see you have completely succumbed to the Apple Reality Distortion Field!!

    Rather than Tesco spending a fortune 'imagining' the be all and end all of grocery shopping apps on a niche device - why don't you spend a fortune improving the online and mobile shopping experience for the rest of us (yes, the 99.999% of customers who don't have an iPad!).

    I've no idea what you perceive the business case for this to be!


As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.

Ok, rules done - now it's your go: