QR codes go into Tesco branches from Friday

From this Friday we’ll be using QR Codes in store to link customers to the mobile version of Tesco Direct to ore-order the new Nintendo 3DS console.

Mike Fethers, Assistant Buyer for Tesco Gaming (what a great role!) sent me a digital copy of the poster and QR code we'll be showing in-store. Mike believes that this is the first time the mobile site and QR codes have been implemented at a store level.

So if you're in a large Tesco branch on Friday, wander over to the console games section and look out for the Nintendo DS Top 40 Chart poster featuring the QR code (click poster for larger version):

Here's the code if you want to try with your smart phone and a barcode app now:

Tesco's first QR-code enabled print advert

Mike Fethers, a buyer for Tesco Entertainment, has sent me Tesco's first QR-code enabled print advert!

You should be able to scan the QR code on the image he sent me below (click image to show larger version if needed) using your smart-phone with a suitable barcode-scanning app.

The QR-code contains an HTML link which is http://bit.ly/aefZn7 which gets converted by bit.ly into 

http://www.tescoentertainment.com/store/browse/campaign/Call-of-Duty-Black-Ops/

That page is a deep link into our Tesco Entertainment site that enables you buy the game direct from Tesco. It's great to see QR-codes make the light of day at Tesco!

UPDATE: You can find out how many times that the HTML link has been followed by clicking this link! (Hat tip to @edent on Twitter)