Sunday, 9 November 2008

Using SMS texting to communicate with customers

In a recent post I talked about how we have started to trial a service which sends out SMS text messages to customers to let them know exactly when their delivery will be arriving.

The SMS service works using our own SMS server linked to cellular provider O2. The server can receive messages, process commands in the text, and of course send an appropriate response.

Since the interfaces of the SMS server are built with Microsoft .Net, it has been easy for us to integrate it with the rest of our .Net-based infrastructure. Indeed, it has somewhat fired up the imagination of our business who are encouraging me to try all kinds of ways of communicating useful services with customers using SMS!

Not surprisingly O2 are excited by our plans too so we jointly agreed to create a video that explores some of our ideas.

Also at

1 comment:

  1. Please contact me, regarding speeking at our ProMarket event in Slovenia.


    Bostjan Zrimsek


As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

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