Just when I might consider that everyone is going in the direction of the smart phone, my colleagues at Tesco Mobile have announced their surprise that their biggest selling phone (just launched) is the one that's totally incapable of doing anything other than "making and receiving phone calls, and texting"!
OK, so it tells you the date and time, allows you set an alarm. Oh and has a useful calculator function.... but it's unlocked for use with any GSM 900 / 1800 /1900 MHz cellular network. In the UK it will work with all mobile phone companies except 3 (because the phone isn't 3G (W-CDMA) compatible). It will work in mainland Europe and USA too if your mobile account permits roaming.
Slip in your SIM card (or get a free one from Tesco Mobile) and you're up and running for the phone's cost of £18.99 from all big Tesco stores.
Tesco Mobile say they have sold over 10,000 of the VX1i phone in the two weeks ending 2009, an extraordinary feat for a single model of phone, according to their press release yesterday.
For all this era of 'Apps' we have entered, it just goes to show that we must not forget to offer our services to customers through texting or even a good old-fashioned phone call!