Tuesday, 2 February 2010

Speaking at London iPhone Developer Group (Wed 3 Feb)

Image of London iPhone Developers Group logo

I am delighted to have been invited to speak at the London iPhone Developer Group (LiDG). It's taking place tomorrow evening (Wednesday 3 Feb 2010) at the Apple Store in Regent Street, London.

I'll be exploring with LiDG members some of the ethnographic research that we conducted with customers last year which identified our original need to create a mobile (indeed, "device") strategy.

Quite a few developers write to me who have the technical know-how to build applications on devices, but they want to understand some of the customer background that makes us think that having a mobile/device strategy is important; they want to consider the business case for this strategy. This is why we first revealed the ethnographic research at last year's Tesco API TJAM event - and I'll be exploring it again with LiDG members tomorrow night.


  1. Hi Nick, what time is the presentation?

  2. I have to be there by 6:30pm so I'm guessing it's around 7pm.

  3. Many thanks, it was a great presentation!


As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.

Ok, rules done - now it's your go: