Thursday, 4 November 2010

Take a look at our new mobile-enabled Tesco Direct web site

Just to show that we haven't all gone app-mad here at, please take a look at our mobile web enabled version of our Tesco Direct web site:

If you head to on a mobile phone our servers should detect that you are using a mobile browser and redirect you to the mobile version.

My colleagues Rebecca Pate and Lucia Del-Prete worked with technology which takes our standard Tesco Direct web pages and 'adapts' it appropriately for each mobile browser, screen size and even if the browser is being used in landscape or portrait mode. This ensures that customers have a great experience and don't have to scroll around or zoom in and out to navigate the pages successfully. To do this, they create a set of "adaptor" rules that tell the servers how to convert the standard web pages to mobile versions with templates for a list of detectable mobile phone types and browsers.

So give it ago and let me know what you think!

Update: Nice article from New Media Age's Ronan Shields:

Tesco has launched its first transactional mobile website as part of a drive to make all its sites compatible with smartphones, after finding that 7% of its total web users were mobile.
Tesco is kicking off the strategy with a mobile-enabled version of its Tesco Direct site, which sells items such as consumer electronics, in an attempt to attract early adopters of new technology who often make high-value purchases.
Laura Duffy, head of non-food customer development for Tesco Direct, said the mobile site will be an extension of its website.

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As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.

Ok, rules done - now it's your go: