Wednesday, 5 January 2011

Are you The Nation's Noggin?

Tesco Mobile and their marketing agency Ruby have together launched a fun and engaging Facebook app called The Nation’s Noggin which is designed as a set of ‘brain-training’-style fun and crazy games.

Your aim is to complete each level in The Nation’s Noggin quickly and correctly, earning as many points as you can by completing the various mini-games. If you're good you become ranked in the ’Leaderboard’ section where you can compare scores with other people in your region, friends or family. Usefully there is a practice zone where you can hone your skills in private.

Rob Spicer from Tesco Mobile and Sam Grischotti from Ruby agency told me that the reason they created this app was to give something back to the customer and help raise awareness of the Tesco Mobile brand. They have sent me a set of screenshots to show you around (click for larger images), but of course if you are a Facebook member, you can go straight to the app at:     (note that the web address starts 'apps' not 'www')

I’ve used the app found the experience really enjoyable - so see you on The Nation’s Noggin Leadership Boards...below me of course..!


News has come through about a round of funding for social networking site Facebook has given that brand the same market value as the whole Tesco. Not bad for a company started just under 7 years (as opposed to our 70 years) ago!

1 comment:

  1. Could you please tell me what the name of the music score is for the Nations Noggin on Facebooks Zynga scrabble. My email is jacksonclive at


As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.

Ok, rules done - now it's your go: