Friday, 7 January 2011

Tesco TV Campaign Highlights iPhone App Barcode Scanning

If you're an Emmerdale fan than you will no doubt have seen the excellent and amusing 40-second TV commercial from our marketing department.

The commercial shows our "Tesco family" using the barcode scanning facility on their iPhone as they go about life. You'll see the ad popping up all over the place on commercial TV channels in the UK over the next four weeks.

If you haven't spotted the commercial yet, don't worry: I watched Emmerdale on your behalf and recorded the commercial (the things I do for you!). You can watch it now:

video


Don't forget that you can use the barcode scanner on the Tesco Groceries app only if you have an iPhone 4 or have upgraded your iPhone 3GS to IOS4 (which you can do easily using iTunes).

The groceries app will work on iPad and non-IOS4 iPhones but the barcode scanner is disabled for technical reasons and because the iPad has no camera!

6 comments:

  1. Does barcode scanning work on the new Camera-equipped ipod touches? (with iOS4)

    ReplyDelete
  2. and the Android version is where?...

    ReplyDelete
  3. +1 for Android. Come on Nick, there's thousands of us Tesco shoppers out there running Android.

    ReplyDelete
  4. Android version coming soon? We wait in hope. Please hurry up - Please

    ReplyDelete
  5. ?Echo the above, where's the Android version! Surely there's a big enough market share to warrant it!

    ReplyDelete
  6. Hi there great app but when is the android version going to be available??!!most peeps in this neck of the woods have android phones! Would have been good to launch at the same time !!

    ReplyDelete

As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.


Ok, rules done - now it's your go: