Sunday, 9 January 2011

I have been appointed to the UK's MCJIC (Mobile Industry) Committee

I am very happy to have accepted a position on the UK's Mobile Commerce Joint Industry Committee (MCJIC), the committee established to ensure that UK businesses are prepared for the changes, opportunities and challenges that accompany the explosive growth in mobile commerce.

The MCJIC has been formed by the Association of Interactive Media and Entertainment (AIME), The Internet Advertising Bureau (IAB) and the Interactive Media in Retail Group (IMRG) - the latter of which is a senate member. I have been representing at IMRG events over the past few years, and have become well known for my advocacy concerning bringing Tesco to any internet-connected device (with the customer's permission!).

The MCJIC has been specifically set up to assist retailers, technology providers, consumers and regulators through the promotion of 'best practice' to help us all drive the growth of mobile-based commerce. It will cover all aspects of this form of commerce from mobile marketing and payment, to site optimisation, application development best practice, vouchers and coupons, and even the ability to verify someone's age.

We'll also engage in education, commission research and, as my driver, document best practice through the establishment of an online library.

The establishment of MCJIC results from recent research collaboration between the three associations (AIME, IAB and IMRG) which found 59% UK retail brands believe that their mobile revenues will increase in 2011, with 94% regarding it as a game-changing opportunity for their business.

My own involvement is to advocate best practice from a technical point of view. For example, when we have built Tesco apps for mobile phones, I have always made sure that the communications that has to take place between your Tesco app and our servers uses as few bytes of data as possible. Customers would not be happy if our apps bit deeply into their allocated monthly included data tariff, and I want to bring this level of thoughtfulness to all apps. So I want to build a library of good practice, with practical evidence that supports it.

I join several well-regarded peers on the MCJIC committee:

  • Andrew McClelland, director of operations, IMRG
  • Steve Ricketts, head of mobile marketing and payment services, Everything Everywhere*
  • Toby Padgham, general secretary, AIME
  • Jon Mew, head of mobile, IAB
  • Patrick Munden, head of seller communications UK & Ireland, eBay UK 
  • Richard Mann, chief operating officer, Mobile Interactive Group
  • Sienne Veit, business development manager - new technologies, M&S Direct
  • and myself as head of R&D,
At our first meeting just before Christmas, we appointed Andrew McClelland as chairperson to lead us through the first phase of projects, and we'll be meeting again soon to get underway with the new work.

I'm sure we'll have our MCJIC web site up and running soon, so look out for that - I'll announce it here as soon as it's live.

*Everything Everywhere is the joint collaboration of UK mobile providers Orange and T-Mobile.


  1. Congrats. That's quite impressive. Next the world? :-)

  2. Hi Nick congrats on new job, i am currently on my options program in tesco, and have been reading through your blog. i find it amazing at the minute the way tech is moving forward and the way samsung and im sure other developers are. I think over the the next few years that you are just going to be able to sit at home tell your tv were you want to shop, what you want, and then pick it up from your local shop, eg papershop. be interesting to see what you thought, And are you off to the expo this year.?


As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.

Ok, rules done - now it's your go: