Tuesday, 7 September 2010

One Million Tesco Apps Downloaded

Computer Weekly, one of my favourite reads, has as exceeded even their own excellent forecasting abilities.

In their article Tesco Finder app reaches 1m downloads published yesterday, they reinterpreted my blog entry of Friday which spoke of the number of Tesco Finder requests reaching one million, rather than app downloads reaching one million.

Given that Tesco Groceries for iPhone is about to launch, I thought I'd compile the actual total count of downloads of all the other mobile apps we have out there on iPhone, Blackbery and Nokia stores.

We have six currently which are (in order of launch) Tesco Finder for iPhone/iPod Touch, Tesco Wine Finder for iPhone, Tesco Clubcard for iPhone/iPod Touch, Blackberry Clubcard, Nokia Clubcard, and Nokia Groceries.

Colleagues are used to my generally happy demeanour but even they weren't quite ready for the"OHHHH...YEESSSSS!!!!!" and waving of hands that came from somewhere within me.

You see, appearing on the screen was a number. It said:

One million downloads. One million Tesco apps in the hands of our customers. And that's before Tesco Groceries for iPhone has launched.

Er, wow!
(and thanks for the heads-up, CW!)

1 comment:

  1. The clubcard app for blackberry doesn't scan. I have so far looked foolish waving phone at self scanner and to various checkout staff. Is it me or does it have technical glitches soon to be fixed?


As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.

Ok, rules done - now it's your go: