Thursday, 14 October 2010

Nice write-up about Tesco Groceries iPhone app in Daily Mail

The Daily Mail reporter Claire Coleman has written a nice write-up of our Tesco Groceries for iPhone app in her article "Think iPhone apps are just for geeky blokes? Read our Girls' Guide to making the most of your mobile.".


Best for supermarket haters
Tesco, free
If you want to shop from the bus and have dinner delivered to your door rather than struggling home with bagfuls of shopping, try a supermarket app. Tesco and Ocado both have ones that work in a similar way to their online shopping sites. You choose a delivery slot, pick the items you want delivered, and pay. For me, Tesco's has the edge as, if you have one of their loyalty cards, all previous purchases will be stored in the favourites section the first time you log on – saving you a trawl through the aisles.

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As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.

Ok, rules done - now it's your go: