Thursday 27 January 2011

QR codes go into Tesco branches from Friday

From this Friday we’ll be using QR Codes in store to link customers to the mobile version of Tesco Direct to ore-order the new Nintendo 3DS console.

Mike Fethers, Assistant Buyer for Tesco Gaming (what a great role!) sent me a digital copy of the poster and QR code we'll be showing in-store. Mike believes that this is the first time the mobile site and QR codes have been implemented at a store level.

So if you're in a large Tesco branch on Friday, wander over to the console games section and look out for the Nintendo DS Top 40 Chart poster featuring the QR code (click poster for larger version):




Here's the code if you want to try with your smart phone and a barcode app now:

Posted by Nick Lansley at 01:22
Labels: , ,

5 comments:

  1. Anonymous27 January 2011 at 21:09

    Hi Nick,
    And still no android app!!!!!
    I may sound like a broken record but what about Android community?
    In my store it's 4 iphones vs 11 Android handsets!! And it's only a little metro!
    How long do we have to wait?
    Mario/Oxford Magdalen

    ReplyDelete
  2. Unknown28 January 2011 at 00:09

    Now this, along with an app for Droid, is right up there on my things that would be cool list. Glad to see Tesco pushing the tech.

    ReplyDelete
  3. Mobile31 January 2011 at 13:13

    Hello,

    we believe that QR codes will make the connection between offline and online worlds easier. That's why we created our QR code generator with social features - YouScan.me. You can add all your info like Facebook profile or fan page, twitter, youtube, etc. and connect with others.

    Cheers

    ReplyDelete
  4. Anonymous1 February 2011 at 11:06

    Hi Nick, are there plans of introducing QR codes in-store for other products, both in consumer electronics and outside? Also, are there plans of integrating the different apps that exist (eg. iOS apps) into a single powerful application?

    Cheers
    Varun, Canterbury

    ReplyDelete
  5. Mike Fethers2 February 2011 at 22:59

    Hi Mario, (I used to shop weekly in your store!). I'm sure there's an Android App in the works, Nick will be able to tell you more.

    We're looking at doing more QR codes in stores to help customers get more information and if something falls out of stock we'll offer the option to buy online instead.

    If this is something you think you can help with drop me an email (mike.fethers@uk.tesco.com)

    Thanks,

    Mike

    ReplyDelete

As this blog grows in readership - and because it carries the Tesco brand - I have had to become more careful about the sort of comments that are acceptable. The good news is that I'm a champion of free speech so please be as praising or as critical as you wish! The only comments I DON'T allow through are:

1. Comments which criticise an individual other than myself, or are critical of an organisation other than Tesco. This is simply because they cannot defend themselves so is unfair and possibly libellous. Comments about some aspect of Tesco being better/worse than another equivalent organisation are allowed as long as you start by saying "in my personal opinion.." or "I think that...". ... followed by a "...because.." and some reasoned argument.

2. Comments which are totally unrelated to the context of the original article. If I have written about a mobile app and you start complaining about the price of potatoes then your comment isn't going stay for long!

3. Advertising / web links / spam.

4. Insulting / obscene messages.


Ok, rules done - now it's your go:

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